Meta Ads Engineered for Cost Per Lead, Not Just Reach
Impressions and reach look good on a dashboard. What matters is the cost of each qualified lead your ads produce. We build and manage Facebook and Instagram campaigns around that number specifically — targeting, creative, and tracking all working toward lowering it.
Strategy, Creative & Tracking
Campaign Strategy
Built around your actual sales funnel, not a generic template.
- Audience research & segmentation
- Campaign structure & budget planning
- Retargeting funnels
Creative & Copy
Ads people actually stop scrolling for.
- Ad creative design
- Conversion-focused copywriting
- Ongoing A/B testing
Tracking & Reporting
So you know exactly what's working and what to cut.
- Pixel & conversion tracking setup
- Weekly performance reports
- Cost-per-lead optimisation
Ads Are Only as Good as the Page They Land On
A well-targeted campaign sending traffic to a slow, generic landing page wastes budget. We frequently pair Meta Ads management with a purpose-built landing page — matched message, faster load, and a form built to actually convert the click you paid for.
See Landing Pages & CROWhere Meta Ads tend to work well
- eCommerce & product-led businesses
- Real estate & high-ticket local services
- Healthcare, wellness & appointment-based businesses
- Any business with a clear, visual offer
See It In Action
Meta Ads campaigns from businesses we've worked with.
Meta Ads Questions
Written and maintained by Rohith J., Founder & Lead Developer at Shopchemy.
It depends heavily on your industry and cost per click, but most businesses need at least a few weeks of consistent spend for the algorithm to optimise delivery before you can judge true performance.
Initial data within days, but reliable optimisation usually takes 2–4 weeks as the algorithm learns your audience and we iterate on creative and targeting.
We design the creative and write the copy as part of the service. If you have existing brand assets or product photography, we'll use those as the foundation.
Visual, consideration-light purchases tend to perform best — eCommerce, real estate, healthcare, and local services. B2B and highly technical sales cycles usually see better ROI from SEO or LinkedIn instead, and we'll tell you honestly if that's your situation.
Primarily cost per lead or cost per acquisition, not just clicks or impressions. We set up conversion tracking before launch so every reported number ties back to actual leads or sales.
Ready to Lower Your Cost Per Lead?
Tell us about your business and current ad spend — we'll get back to you within 24 hours.